What is a Raw File?

JPEG vs Raw file

Understanding the basics of photography and how digital images are stored is important if you want to be able to produce great images. Using tools such as Photoshop for editing can greatly enhance an image, but how it’s stored on your camera in the first place can make a big difference to what you can do to it later on.

Our Photoshop course not only tells you how to edit images, but gives you the technical understanding behind different types of image files, how colours are made up and how to understand image size and resolution. We also offer Advanced Photoshop training for those who want to take their technical knowledge further.

To get you started, here’s some information about Raw files, and when you might want to store images on your camera as Raw instead of as JPEGs.

What is a Raw File?

A Raw file is simply an exact recording of the data that is produced by the sensors of a camera. Like negatives, they need processing to be turned into an actual image file. You need specialist software like Photoshop to view them, and as soon as you make any changes to a Raw file, it becomes an image file and must be saved as a jpg, png, psd or similar. Images in the form of Raw files can’t have been manipulated, so they can be used as evidence in court. Read the rest of “What is a Raw File?”

5 Reasons To Use Images to Market Content

Maybe 1,000 words of text was okay in 2001, but it’s 2012 now and tastes have changed! Images are now vital to the popularity and shareability of web content.

People just like visual content. Whether it is images, videos or even the design on the page and site – if you grab attention with your content then you encourage clicking, engaging and sharing!

images for content marketing

Use Images with impact to grab attention

 Every blog post we write involves a trip to Photoshop, whether it is just to touch up an image and optimise it for the web, to manipulate an image for our purposes or even to create images from scratch. Photoshop is an essential tool for anyone involved in web content.

In fact, a lot of the people who come on our 2 day Photoshop course are there to learn how to use the tool so they can make their site more attractive to users.

We also have a Photoshop for Web Graphics course that looks specifically at images for web content – ideal for any current or future bloggers!

Still not convinced? These 5 reasons should change your mind:

1. Images draw attention on a page

When creating content on your site – product pages, blog posts or any type of page – you can use images to draw your visitors’ attention to a particular point on the page. Read the rest of “5 Reasons To Use Images to Market Content”

How to Spot a Photoshopped Image

As people become more adept at manipulating digital photography (for instance, by coming on our Photoshop course!) – and as the technology for it advances – it is becoming more and more tricky to spot a photoshopped image. So where do you start?

photoshopped-image-of-eye

Look at the colours

Nothing gives an image more of the wow-factor than extreme colours – especially with landscapes, skies and eyes. Usually, if it’s too good to be true then it’s probably been photoshopped.

Changing colours is simple to do in the software, with extreme results.

 

spotting-photoshopped-images

Check the eyes

Speaking of eyes, if the photo is of a person, check the whites closely. Publications will often whiten the eye to make it less cloudy or remove the small pink veins that should show in every photo.

 

Read the rest of “How to Spot a Photoshopped Image”

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